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Facial Care in Canada to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Canada (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at C$645.2m ($604.6m) in 2009, representing a CAGR of 3.3% since 2004.
-By the end of 2014, the facial care category will be worth C$739.1m ($692.6m), with an expected CAGR of 2.8% between 2009 and 2014.
-The facial care market volume totaled 71.1 million units in 2009, representing a CAGR of 1.4% since 2004.
-By the end of 2014, the facial care market will total 75.9 million units, with an expected CAGR of 1.3% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 55.8% of the total value) followed by night cream and anti-agers, with an 18.2% and 9.8% market share, respectively. Creams and gels, cleansing wipes and toner form the next largest segments with a 4.8%, 4% and 3.7% market share, respectively. Fade cream, Pore strips, Exfoliating scrubs and Face mask constitute the remaining segments with a 1.6%, 0.8%, 0.63% and 0.6% market share, respectively.
-Unilever is the market leader with a 35.8% share of the market.
Facial Care in Canada (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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