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Suncare in China to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Suncare in China (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The suncare category was valued at CNY4,886.6m ($703.2m) in 2009, representing a CAGR of 5.9% since 2004.
-By the end of 2014, the suncare category will be worth CNY6,297.4m ($906.3m), with an expected CAGR of 5.2% between 2009 and 2014.
-The suncare market volume totaled 85.9 million units in 2009, representing a CAGR of 5.2% since 2004.
-By the end of 2014, the suncare market will total 106.4 million units, with an expected CAGR of 4.4% between 2009 and 2014.
-The suncare market was led by sun protection (representing 61.2% of the total value) followed by after-sun, with a 34.5% share. Self-tan accounts for the remaining 4.3% share.
-Kao Corporation is the market leader with a 29.9% share of the market.
Suncare in China (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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