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Facial Care in China to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Facial Care in China (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at CNY47,464.6m ($6,830.8m) in 2009, representing a CAGR of 10.7% since 2004.
-By the end of 2014, the facial care category will be worth CNY71,569.1m ($10,299.7m), with an expected CAGR of 8.6% between 2009 and 2014.
-The facial care market volume totaled 2,273.4 million units in 2009, representing a CAGR of 8.9% since 2004.
-By the end of 2014, the facial care market will total 3,198.1 million units, with an expected CAGR of 7.1% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 25.8% of the total value) followed by other moisturizers and cleansing wipes, with a 16.2% and 15.1% market share, respectively. Night cream, creams and gels and toner form the next largest segments with a 14.4%, 14% and 4.9% market share, respectively. Face mask, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 4.7%, 2.8%, 1.2% and 0.9% market share, respectively.
-Procter & Gamble Company, The is the market leader with a 12% share of the market.
Facial Care in China (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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