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Suncare in the Czech Republic to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Suncare in the Czech Republic (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The suncare category was valued at CZK626.3m ($36.7m) in 2009, representing a CAGR of 6.2% since 2004.
-By the end of 2014, the suncare category will be worth CZK802.7m ($47m), with an expected CAGR of 5.1% between 2009 and 2014.
-The suncare market volume totaled 3.4 million units in 2009, representing a CAGR of 4.3% since 2004.
-By the end of 2014, the suncare market will total 4 million units, with an expected CAGR of 3.5% between 2009 and 2014.
-The suncare market was led by sun protection (representing 59.6% of the total value) followed by after-sun, with a 26.3% share. Self-tan accounts for the remaining 14.1% share.
-L'Oreal S.A. is the market leader with a 24.6% share of the market.
Suncare in the Czech Republic (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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