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Facial Care in the Czech Republic to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 42
Introduction
This databook provides key data and information on the Facial Care in the Czech Republic (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at CZK2,524.5m ($147.9m) in 2009, representing a CAGR of 7.6% since 2004.
-By the end of 2014, the facial care category will be worth CZK3,302.3m ($193.4m), with an expected CAGR of 5.5% between 2009 and 2014.
-The facial care market volume totaled 20 million units in 2009, representing a CAGR of 4.3% since 2004.
-By the end of 2014, the facial care market will total 23.9 million units, with an expected CAGR of 3.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 26.8% of the total value) followed by night cream and toner, with a 14.4% and 13.6% market share, respectively. Exfoliating scrubs, anti-agers, and creams and gels form the next largest segments with a 12.4%, 8.9% and 7.8% market share, respectively. Face mask, cleansing wipes, pore strips and fade cream constitute the remaining segments with a 4.9%, 4.6%, 3.6% and 3% market share, respectively.
-Alpa Cosmetic Company is the market leader with an 11.6% share of the market.
Facial Care in the Czech Republic (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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