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Body Care in Denmark to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Body Care in Denmark (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at DKK227.6m ($44.6m) in 2009, representing a CAGR of 3.2% since 2004.
-By the end of 2014, the body care category will be worth DKK253.6m ($49.7m), with an expected CAGR of 2.2% between 2009 and 2014.
-The body care market volume totaled 3.9 million units in 2009, representing a CAGR of 1.7% since 2004.
-By the end of 2014, the body care market will total 4.1 million units, with an expected CAGR of 0.9% between 2009 and 2014.
-The body care market was led by mass body care (representing 54.7% of the total value), with premium body care accounting for the remaining 45.3% share.
-Unilever is the market leader with a 16.1% share of the market.
Body Care in Denmark (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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