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Facial Care in Denmark to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Denmark (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at DKK1,111.9m ($218.1m) in 2009, representing a CAGR of 3% since 2004.
-By the end of 2014, the facial care category will be worth DKK1,230m ($241.3m), with an expected CAGR of 2% between 2009 and 2014.
-The facial care market volume totaled 11.2 million units in 2009, representing a CAGR of 1.8% since 2004.
-By the end of 2014, the facial care market will total 11.9 million units, with an expected CAGR of 1.2% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 54.3% of the total value) followed by anti-agers and night cream, with a 20.4% and 9.8% market share, respectively. Creams and gels, toner and cleansing wipes form the next largest segments with a 6.4%, 3.3% and 2.2% market share, respectively. Face mask, pore strips, fade cream and exfoliating scrubs constitute the remaining segments with a 1.9%, 1.1%, 0.5% and 0.2% market share, respectively.
-L'Oreal S.A. is the market leader with a 48.1% share of the market.
Facial Care in Denmark (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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