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Hand Care in Egypt to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Hand Care in Egypt (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at EGP67.9m ($12.5m) in 2009, representing a CAGR of 11.6% since 2004.
-By the end of 2014, the hand care category will be worth EGP101.2m ($18.6m), with an expected CAGR of 8.3% between 2009 and 2014.
-The hand care market volume totaled 4.8 million units in 2009, representing a CAGR of 8.5% since 2004.
-By the end of 2014, the hand care market will total 6.6 million units, with an expected CAGR of 6.4% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 86.1% of the total value), with premium hand care accounting for the remaining 13.9% share.
-Eva Cosmetics is the market leader with a 37.9% share of the market.
Hand Care in Egypt (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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