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Facial Care in Egypt to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 38
Introduction
This databook provides key data and information on the Facial Care in Egypt (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at EGP566.1m ($104.2m) in 2009, representing a CAGR of 13.4% since 2004.
-By the end of 2014, the facial care category will be worth EGP917.7m ($169m), with an expected CAGR of 10.1% between 2009 and 2014.
-The facial care market volume totaled 11.2 million units in 2009, representing a CAGR of 8.8% since 2004.
-By the end of 2014, the facial care market will total 15.9 million units, with an expected CAGR of 7.4% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 31.9% of the total value) followed by other moisturizers and night cream, with a 26.8% and 10.4% market share, respectively. Cleansing wipes, toner and creams and gels form the next largest segments with a 10.2%, 9.9% and 3.3% market share, respectively. Face mask, fade cream, exfoliating scrubs and pore strips constitute the remaining segments with a 3.1%, 2.4%, 1.3% and 0.7% market share, respectively.
-L'Oreal S.A. is the market leader with a 29.4% share of the market.
Facial Care in Egypt (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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