|
|
 |
|
Viewing report
|
|
|
|
Suncare in Finland to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Suncare in Finland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The suncare category was valued at €13.6m ($20m) in 2009, representing a CAGR of 1.6% since 2004.
-By the end of 2014, the suncare category will be worth €14.5m ($21.3m), with an expected CAGR of 1.3% between 2009 and 2014.
-The suncare market volume totaled 1.8 million units in 2009, representing a CAGR of 0.1% since 2004.
-By the end of 2014, the suncare market will total 1.7 million units, with an expected negative CAGR of 0.4% between 2009 and 2014.
-The suncare market was led by sun protection (representing 74.1% of the total value) followed by after-sun, with a 13.9% share. Self-tan accounts for the remaining 11.9% share.
-Beiersdorf AG is the market leader with a 39.9% share of the market.
Suncare in Finland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
