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Facial Care in Hong Kong to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 42
Introduction
This databook provides key data and information on the Facial Care in Hong Kong (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at HK$3,835.6m ($492.6m) in 2009, representing a CAGR of 7.7% since 2004.
-By the end of 2014, the facial care category will be worth HK$4,863.2m ($624.5m), with an expected CAGR of 4.9% between 2009 and 2014.
-The facial care market volume totaled 43.8 million units in 2009, representing a CAGR of 6.7% since 2004.
-By the end of 2014, the facial care market will total 53.1 million units, with an expected CAGR of 3.9% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 27.8% of the total value) followed by anti-agers and night cream, with a 25.9% and 14.7% market share, respectively. Face mask, toner, and creams and gels form the next largest segments with a 9%, 8.2% and 4.2% market share, respectively. Cleansing wipes, fade cream, exfoliating scrubs and pore strips constitute the remaining segments with a 3.1%, 2.9%, 2.6% and 1.6% market share, respectively.
-Procter & Gamble Company, The is the market leader with a 19% share of the market.
Facial Care in Hong Kong (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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