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Facial Care in Hungary to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Hungary (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at HUF20,724.3m ($120.4m) in 2009, representing a CAGR of 8% since 2004.
-By the end of 2014, the facial care category will be worth HUF30,349.2m ($176.3m), with an expected CAGR of 7.9% between 2009 and 2014.
-The facial care market volume totaled 18 million units in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the facial care market will total 20.1 million units, with an expected CAGR of 2.2% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 27% of the total value) followed by anti-agers and night cream, with a 20.5% and 13.1% market share, respectively. Toner, creams and gels, and exfoliating scrubs form the next largest segments with a 12.3%, 10.9% and 10.1% market share, respectively. Face mask, cleansing wipes, pore strips and fade cream constitute the remaining segments with a 2.4%, 1.6%, 1.1% and 0.9% market share, respectively.
-L'Oreal S.A. is the market leader with a 36.5% share of the market.
Facial Care in Hungary (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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