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Facial Care in India to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in India (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at INR24,742.9m ($568.7m) in 2009, representing a CAGR of 13.9% since 2004.
-By the end of 2014, the facial care category will be worth INR41,983.8m ($965m), with an expected CAGR of 11.2% between 2009 and 2014.
-The facial care market volume totaled 170.2 million units in 2009, representing a CAGR of 14.3% since 2004.
-By the end of 2014, the facial care market will total 283.3 million units, with an expected CAGR of 10.7% between 2009 and 2014.
-The facial care market was led by creams and gels (representing 64.7% of the total value) followed by other moisturizers and fade cream, with a 16.5% and 5.2% market share, respectively. Anti-agers, night cream and face mask form the next largest segments with a 3.7%, 3.2% and 3% market share, respectively. Exfoliating scrubs, toner, cleansing wipes and pore strips constitute the remaining segments with a 2.1%, 1.1%, 0.5% and 0.1% market share, respectively.
-Unilever is the market leader with a 60% share of the market.
Facial Care in India (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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