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Facial Care in Indonesia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Indonesia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at IDR2,065,466.9m ($213m) in 2009, representing a CAGR of 6.2% since 2004.
-By the end of 2014, the facial care category will be worth IDR2,560,379m ($264m), with an expected CAGR of 4.4% between 2009 and 2014.
-The facial care market volume totaled 101.9 million units in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the facial care market will total 116.8 million units, with an expected CAGR of 2.8% between 2009 and 2014.
-The facial care market was led by creams and gels (representing 31.9% of the total value) followed by cleansing wipes and night cream, with a 19.7% and 13.2% market share, respectively. Anti-agers, other moisturizers and toner form the next largest segments with a 10.5%, 9.2% and 9.1% market share, respectively. Face mask, exfoliating scrubs, fade cream and pore strips constitute the remaining segments with a 2.6%, 2.3%, 1.5% and 0.1% market share, respectively.
-Martha Tilaar Group is the market leader with a 20.1% share of the market.
Facial Care in Indonesia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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