|
|
 |
|
Viewing report
|
|
|
|
Facial Care in Ireland to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Facial Care in Ireland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at €62.5m ($91.5m) in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the facial care category will be worth €72.4m ($106m), with an expected CAGR of 3% between 2009 and 2014.
-The facial care market volume totaled 7.2 million units in 2009, representing a CAGR of 1% since 2004.
-By the end of 2014, the facial care market will total 7.6 million units, with an expected CAGR of 1.1% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 25.5% of the total value) followed by creams and gels and night cream, with a 17.3% and 17% market share, respectively. Anti-agers, toner and cleansing wipes form the next largest segments with a 14.9%, 11.6% and 8.2% market share, respectively. Face mask, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 1.9%, 1.6%, 1.1% and 0.9% market share, respectively.
-Unilever is the market leader with a 33% share of the market.
Facial Care in Ireland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
