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Make-Up Remover in Israel to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Make-Up Remover in Israel (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at ILS48.3m ($13.5m) in 2009, representing a CAGR of 4.6% since 2004.
-By the end of 2014, the make-up remover category will be worth ILS57.8m ($16.1m), with an expected CAGR of 3.7% between 2009 and 2014.
-The make-up remover market volume totaled 2.1 million units in 2009, representing a CAGR of 3.1% since 2004.
-By the end of 2014, the make-up remover market will total 2.4 million units, with an expected CAGR of 2.6% between 2009 and 2014.
-The make-up remover market was led by face make-up remover (representing 50% of the total value) followed by eye make-up remover, with a 29.6% share. Nail varnish remover accounts for the remaining 20.5% share.
-Ahava USA, Inc. is the market leader with a 23.9% share of the market.
Make-Up Remover in Israel (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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