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Body Care in Italy to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Body Care in Italy (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at €637.9m ($934.5m) in 2009, representing a CAGR of 4.3% since 2004.
-By the end of 2014, the body care category will be worth €683.5m ($1,001.3m), with an expected CAGR of 1.4% between 2009 and 2014.
-The body care market volume totaled 48.8 million units in 2009, representing a CAGR of 0.6% since 2004.
-By the end of 2014, the body care market will total 45.9 million units, with an expected negative CAGR of 1.2% between 2009 and 2014.
-The body care market was led by premium body care (representing 59.3% of the total value), with mass body care accounting for the remaining 40.7% share.
-Beiersdorf AG is the market leader with a 22.6% share of the market.
Body Care in Italy (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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