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Depilatories in Italy to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 31
Introduction
This databook provides key data and information on the Depilatories in Italy (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The depilatories category was valued at €80.7m ($118.3m) in 2009, representing a CAGR of 3.7% since 2004.
-By the end of 2014, the depilatories category will be worth €86.6m ($126.9m), with an expected CAGR of 1.4% between 2009 and 2014.
-The depilatories market volume totaled 15.4 million units in 2009, representing a CAGR of 1.5% since 2004.
-By the end of 2014, the depilatories market will total 15 million units, with an expected negative CAGR of 0.5% between 2009 and 2014.
-Reckitt Benckiser PLC is the market leader with a 36.5% share of the market.
Depilatories in Italy (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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