|
|
 |
|
Viewing report
|
|
|
|
Hand Care in Italy to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Hand Care in Italy (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at €87.6m ($128.3m) in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the hand care category will be worth €101.1m ($148.2m), with an expected CAGR of 2.9% between 2009 and 2014.
-The hand care market volume totaled 22.3 million units in 2009, representing a CAGR of 1% since 2004.
-By the end of 2014, the hand care market will total 24 million units, with an expected CAGR of 1.5% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 64.5% of the total value), with premium hand care accounting for the remaining 35.5% share.
-Sara Lee Corporation is the market leader with a 33.6% share of the market.
Hand Care in Italy (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
