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Facial Care in Italy to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Facial Care in Italy (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at €1,445.6m ($2,117.5m) in 2009, representing a CAGR of 1.7% since 2004.
-By the end of 2014, the facial care category will be worth €1,523.8m ($2,232.1m), with an expected CAGR of 1.1% between 2009 and 2014.
-The facial care market volume totaled 175.6 million units in 2009.
-By the end of 2014, the facial care market will total 171.2 million units, with an expected negative CAGR of 0.5% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 31.7% of the total value) followed by other moisturizers, and creams and gels, with a 29.6% and 9.7% market share, respectively. Night cream, fade cream and toner form the next largest segments with a 7.3%, 6.2% and 5.7% market share, respectively. Cleansing wipes, face mask, pore strips and exfoliating scrubs constitute the remaining segments with a 3%, 2.99%, 2.6% and 1.2% market share, respectively.
-L'Oreal S.A. is the market leader with a 24.2% share of the market.
Facial Care in Italy (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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