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Make-Up Remover in Japan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Make-Up Remover in Japan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at JPY7,846.3m ($75.9m) in 2009, representing a CAGR of 2.7% since 2004.
-By the end of 2014, the make-up remover category will be worth JPY8,650.8m ($83.7m), with an expected CAGR of 2% between 2009 and 2014.
-The make-up remover market volume totaled 9.6 million units in 2009, representing a CAGR of 0.3% since 2004.
-By the end of 2014, the make-up remover market will total 10 million units, with an expected CAGR of 0.8% between 2009 and 2014.
-The make-up remover market was led by face make-up remover (representing 59.4% of the total value) followed by nail varnish remover, with a 20.4% share. Eye make-up remover accounts for the remaining 20.2% share.
-Kao Corporation is the market leader with a 31.3% share of the market.
Make-Up Remover in Japan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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