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Hand Care in Japan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Hand Care in Japan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data -Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at JPY156,002.8m ($1,509.3m) in 2009, representing a CAGR of 2.6% since 2004. -By the end of 2014, the hand care category will be worth JPY169,467.7m ($1,639.6m), with an expected CAGR of 1.7% between 2009 and 2014. -The hand care market volume totaled 113.3 million units in 2009, representing a negative CAGR of 0.7% since 2004. -By the end of 2014, the hand care market will total 114.3 million units, with an expected CAGR of 0.2% between 2009 and 2014. -The hand care market was led by premium hand care (representing 68% of the total value), with mass hand care accounting for the remaining 32% share. -Matsuyama Oil and Fats Co.,Ltd. is the market leader with a 19.5% share of the market. Hand Care in Japan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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