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Facial Care in Japan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 46
Introduction
This databook provides key data and information on the Facial Care in Japan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at JPY1,032,398.6m ($9,988.4m) in 2009, representing a CAGR of 2.7% since 2004.
-By the end of 2014, the facial care category will be worth JPY1,135,902.4m ($10,989.8m), with an expected CAGR of 1.9% between 2009 and 2014.
-The facial care market volume totaled 704.9 million units in 2009, representing a CAGR of 0.6% since 2004.
-By the end of 2014, the facial care market will total 709.7 million units, with an expected CAGR of 0.1% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 28.1% of the total value) followed by other moisturizers and night cream, with a 21.6% and 10.9% market share, respectively. Toner, creams and gels, and face mask form the next largest segments with a 10.6%, 8.2% and 7% market share, respectively. Cleansing wipes, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 5.2%, 4.1%, 2.5% and 1.7% market share, respectively.
-Kao Corporation is the market leader with a 19.1% share of the market.
Facial Care in Japan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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