|
|
 |
|
Viewing report
|
|
|
|
Body Care in Malaysia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Body Care in Malaysia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at MYR83.8m ($25.1m) in 2009, representing a CAGR of 13.3% since 2004.
-By the end of 2014, the body care category will be worth MYR149.6m ($44.8m), with an expected CAGR of 12.3% between 2009 and 2014.
-The body care market volume totaled 4.5 million units in 2009, representing a CAGR of 10.7% since 2004.
-By the end of 2014, the body care market will total 6.8 million units, with an expected CAGR of 8.7% between 2009 and 2014.
-The body care market was led by mass body care (representing 81.1% of the total value), with premium body care accounting for the remaining 18.9% share.
-Unilever is the market leader with a 17.5% share of the market.
Body Care in Malaysia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
