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Hand Care in Malaysia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Hand Care in Malaysia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at MYR39.9m ($12m) in 2009, representing a CAGR of 10.4% since 2004.
-By the end of 2014, the hand care category will be worth MYR60.7m ($18.2m), with an expected CAGR of 8.8% between 2009 and 2014.
-The hand care market volume totaled 2.6 million units in 2009, representing a CAGR of 8.1% since 2004.
-By the end of 2014, the hand care market will total 3.7 million units, with an expected CAGR of 7.3% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 73.9% of the total value), with premium hand care accounting for the remaining 26.1% share.
-Wipro Limited is the market leader with an 18% share of the market.
Hand Care in Malaysia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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