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Facial Care in Malaysia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 43
Introduction
This databook provides key data and information on the Facial Care in Malaysia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at MYR756.4m ($226.8m) in 2009, representing a CAGR of 11.5% since 2004.
-By the end of 2014, the facial care category will be worth MYR1,235.2m ($370.3m), with an expected CAGR of 10.3% between 2009 and 2014.
-The facial care market volume totaled 20 million units in 2009, representing a CAGR of 9.3% since 2004.
-By the end of 2014, the facial care market will total 30.2 million units, with an expected CAGR of 8.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 21.6% of the total value) followed by anti-agers, and creams and gels, with a 20.1% and 15% market share, respectively. Night cream, toner and cleansing wipes form the next largest segments with an 11.7%, 10% and 6.6% market share, respectively. Face mask, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 5.2%, 5%, 2.5% and 2.3% market share, respectively.
-Johnson & Johnson is the market leader with a 24.8% share of the market.
Facial Care in Malaysia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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