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Make-Up Remover in Mexico to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Make-Up Remover in Mexico (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at MXN375.5m ($33.7m) in 2009, representing a CAGR of 1.2% since 2004.
-By the end of 2014, the make-up remover category will be worth MXN399.9m ($35.9m), with an expected CAGR of 1.3% between 2009 and 2014.
-The make-up remover market volume totaled 7 million units in 2009, representing a negative CAGR of 1.4% since 2004.
-By the end of 2014, the make-up remover market will total 6.8 million units, with an expected negative CAGR of 0.7% between 2009 and 2014.
-The make-up remover market was led by face make-up remover (representing 57.5% of the total value) followed by eye make-up remover, with a 28.9% share. Nail varnish remover accounts for the remaining 13.6% share.
-Revlon, Inc. is the market leader with a 34.9% share of the market.
Make-Up Remover in Mexico (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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