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Facial Care in Mexico to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Mexico (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at MXN8,280.9m ($744m) in 2009, representing a CAGR of 5% since 2004.
-By the end of 2014, the facial care category will be worth MXN10,180.8m ($914.7m), with an expected CAGR of 4.2% between 2009 and 2014.
-The facial care market volume totaled 53.2 million units in 2009, representing a CAGR of 3% since 2004.
-By the end of 2014, the facial care market will total 60.4 million units, with an expected CAGR of 2.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 40.1% of the total value) followed by anti-agers, and creams and gels, with a 35.9% and 9.9% market share, respectively. Toner, face mask and night cream form the next largest segments with a 3.7%, 2.9% and 2.1% market share, respectively. Pore strips, exfoliating scrubs, cleansing wipes and fade cream constitute the remaining segments with a 1.9%, 1.6%, 1.4% and 0.4% market share, respectively.
-Oriflame is the market leader with a 23.9% share of the market.
Facial Care in Mexico (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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