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Facial Care in the Netherlands to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in the Netherlands (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at €380.4m ($557.2m) in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the facial care category will be worth €435.2m ($637.6m), with an expected CAGR of 2.7% between 2009 and 2014.
-The facial care market volume totaled 43.5 million units in 2009, representing a CAGR of 2.5% since 2004.
-By the end of 2014, the facial care market will total 47.8 million units, with an expected CAGR of 1.9% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 54.3% of the total value) followed by creams and gels and night cream, with a 19.2% and 9.3% market share, respectively. Anti-agers, cleansing wipes and toner form the next largest segments with an 8%, 2.2% and 2% market share, respectively. Pore strips, face mask, fade cream and exfoliating scrubs constitute the remaining segments with a 1.74%, 1.7%, 1.1% and 0.5% market share, respectively.
-L'Oreal S.A. is the market leader with a 15.6% share of the market.
Facial Care in the Netherlands (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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