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Make-Up Remover in Nigeria to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Make-Up Remover in Nigeria (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at NGN86.2m ($0.7m) in 2009, representing a CAGR of 9.8% since 2004.
-By the end of 2014, the make-up remover category will be worth NGN126.1m ($1.1m), with an expected CAGR of 7.9% between 2009 and 2014.
-The make-up remover market volume totaled 0.1 million units in 2009, representing a CAGR of 3.7% since 2004.
-By the end of 2014, the make-up remover market will total 0.1 million units, with an expected CAGR of 2.2% between 2009 and 2014.
-The make-up remover market was led by nail varnish remover (representing 38.6% of the total value) followed by eye make-up remover, with a 31% share. Face make-up remover accounts for the remaining 30.4% share.
-Avon Products, Inc. is the market leader with a 22.5% share of the market.
Make-Up Remover in Nigeria (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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