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Body Care in Nigeria to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 36
Introduction
This databook provides key data and information on the Body Care in Nigeria (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at NGN969m ($8.3m) in 2009, representing a CAGR of 16.4% since 2004.
-By the end of 2014, the body care category will be worth NGN1,694.9m ($14.6m), with an expected CAGR of 11.8% between 2009 and 2014.
-The body care market volume totaled 1.1 million units in 2009, representing a CAGR of 9.5% since 2004.
-By the end of 2014, the body care market will total 1.4 million units, with an expected CAGR of 4.5% between 2009 and 2014.
-The body care market was led by mass body care (representing 72.4% of the total value), with premium body care accounting for the remaining 27.6% share.
-Revlon, Inc. is the market leader with a 19.4% share of the market.
Body Care in Nigeria (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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