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Hand Care in Nigeria to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Hand Care in Nigeria (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at NGN493.3m ($4.2m) in 2009, representing a CAGR of 14.2% since 2004.
-By the end of 2014, the hand care category will be worth NGN846.5m ($7.3m), with an expected CAGR of 11.4% between 2009 and 2014.
-The hand care market volume totaled 0.8 million units in 2009, representing a CAGR of 7.8% since 2004.
-By the end of 2014, the hand care market will total 1.1 million units, with an expected CAGR of 6.3% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 71.8% of the total value), with premium hand care accounting for the remaining 28.2% share.
-Avon Products, Inc. is the market leader with a 17.2% share of the market.
Hand Care in Nigeria (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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