|
|
 |
|
Viewing report
|
|
|
|
Facial Care in Nigeria to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Facial Care in Nigeria (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at NGN4,340.6m ($37.3m) in 2009, representing a CAGR of 14.4% since 2004.
-By the end of 2014, the facial care category will be worth NGN7,475.2m ($64.2m), with an expected CAGR of 11.5% between 2009 and 2014.
-The facial care market volume totaled 4.3 million units in 2009, representing a CAGR of 7.5% since 2004.
-By the end of 2014, the facial care market will total 5.4 million units, with an expected CAGR of 4.8% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 25.4% of the total value) followed by other moisturizers and cleansing wipes, with a 19.8% and 12.3% market share, respectively. Creams and gels, night cream and toner form the next largest segments with an 11%, 10.8% and 9.9% market share, respectively. Exfoliating scrubs, face mask, fade cream and Pore strips constitute the remaining segments with a 3.6%, 3.5%, 2.9% and 0.8% market share, respectively.
-Avon Products, Inc. is the market leader with a 35.8% share of the market.
Facial Care in Nigeria (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
