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Make-Up Remover in Poland to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Make-Up Remover in Poland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at PLN56.2m ($23.3m) in 2009, representing a CAGR of 5.3% since 2004.
-By the end of 2014, the make-up remover category will be worth PLN69.1m ($28.7m), with an expected CAGR of 4.2% between 2009 and 2014.
-The make-up remover market volume totaled 4.2 million units in 2009, representing a CAGR of 3.1% since 2004.
-By the end of 2014, the make-up remover market will total 4.8 million units, with an expected CAGR of 2.8% between 2009 and 2014.
-The make-up remover market was led by face make-up remover (representing 37.4% of the total value) followed by eye make-up remover, with a 31.4% share. Nail varnish remover accounts for the remaining 31.1% share.
-L'Oreal S.A. is the market leader with a 32.5% share of the market.
Make-Up Remover in Poland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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