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Facial Care in Poland to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Poland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at PLN1,097.7m ($455.7m) in 2009, representing a CAGR of 5.6% since 2004.
-By the end of 2014, the facial care category will be worth PLN1,358.5m ($564m), with an expected CAGR of 4.4% between 2009 and 2014.
-The facial care market volume totaled 65.8 million units in 2009, representing a CAGR of 3% since 2004.
-By the end of 2014, the facial care market will total 74.8 million units, with an expected CAGR of 2.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 33.3% of the total value) followed by night cream, and creams and gels, with a 15% and 13.5% market share, respectively. Toner, exfoliating scrubs and anti-agers form the next largest segments with a 10.6%, 8.3% and 6.7% market share, respectively. Face mask, cleansing wipes, fade cream and pore strips constitute the remaining segments with a 4.9%, 4%, 2.7% and 1.1% market share, respectively.
-Beiersdorf AG is the market leader with a 21.7% share of the market.
Facial Care in Poland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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