Facial Care in Poland to 2014 (Skincare)
Datamonitor, January 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Poland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at PLN1,097.7m ($455.7m) in 2009, representing a CAGR of 5.6% since 2004.
-By the end of 2014, the facial care category will be worth PLN1,358.5m ($564m), with an expected CAGR of 4.4% between 2009 and 2014.
-The facial care market volume totaled 65.8 million units in 2009, representing a CAGR of 3% since 2004.
-By the end of 2014, the facial care market will total 74.8 million units, with an expected CAGR of 2.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 33.3% of the total value) followed by night cream, and creams and gels, with a 15% and 13.5% market share, respectively. Toner, exfoliating scrubs and anti-agers form the next largest segments with a 10.6%, 8.3% and 6.7% market share, respectively. Face mask, cleansing wipes, fade cream and pore strips constitute the remaining segments with a 4.9%, 4%, 2.7% and 1.1% market share, respectively.
-Beiersdorf AG is the market leader with a 21.7% share of the market.
Facial Care in Poland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: facial care
Chapter 2 Definition
Chapter 3 Category Analysis: Facial Care
Value analysis (Polish Zloty), 2004-09
Value analysis (Polish Zloty), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Facial care, Poland, value by segment (PLNm), 2004-14
Figure 2: Facial care, Poland, category growth comparison, by value, 2004-14
Figure 3: Facial care, Poland, volume by segment (units, million), 2004-14
Figure 4: Facial care, Poland, category growth comparison, by volume, 2004-14
Figure 5: Facial care, Poland, company share by value (%), 2008-09
Figure 6: Facial care, Poland, distribution channels by value (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Facial care category definitions
Table 2: Facial care distribution channels
Table 3: Facial care, Poland, value by segment (PLNm), 2004-09
Table 4: Facial care, Poland, value forecast by segment (PLNm), 2009-14
Table 5: Facial care, Poland, value by segment ($m), 2004-09
Table 6: Facial care, Poland, value forecast by segment ($m), 2009-14
Table 7: Facial care, Poland, volume by segment (units, million), 2004-09
Table 8: Facial care, Poland, volume forecast by segment (units, million), 2009-14
Table 9: Facial care, Poland, brand share by value (%), 2008-09
Table 10: Facial care, Poland, value by brand (PLNm), 2008-09
Table 11: Facial care, Poland, company share by value (%), 2008-09
Table 12: Facial care, Poland, value by company (PLNm), 2008-09
Table 13: Facial care, Poland, distribution channels by value (%), 2008-09
Table 14: Facial care, Poland, value by distribution channel (PLNm), 2008-09
Table 15: Facial care, Poland, expenditure per capita (PLN), 2004-09
Table 16: Facial care, Poland, forecast expenditure per capita (PLN), 2009-14
Table 17: Facial care, Poland, expenditure per capita ($), 2004-09
Table 18: Facial care, Poland, forecast expenditure per capita ($), 2009-14
Table 19: Facial care, Poland, consumption per capita (units), 2004-09
Table 20: Facial care, Poland, forecast consumption per capita (units), 2009-14
Table 21: Poland population, by age group, 2004-09 (millions)
Table 22: Poland population forecast, by age group, 2009-14 (millions)
Table 23: Poland population, by gender, 2004-09 (millions)
Table 24: Poland population forecast, by gender, 2009-14 (millions)
Table 25: Poland nominal GDP, 2004-09 (PLNbn, nominal prices)
Table 26: Poland nominal GDP forecast, 2009-14 (PLNbn, nominal prices)
Table 27: Poland real GDP, 2004-09 (PLNbn, 2000 prices)
Table 28: Poland real GDP forecast, 2009-14 (PLNbn, 2000 prices)
Table 29: Poland real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Poland real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Poland consumer price index, 2004-09 (2000=100)
Table 32: Poland consumer price index, 2009-14 (2000=100)
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