|
|
 |
|
Viewing report
|
|
|
|
Facial Care in Romania to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Romania (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at RON236m ($93.7m) in 2009, representing a CAGR of 8% since 2004.
-By the end of 2014, the facial care category will be worth RON329.8m ($130.9m), with an expected CAGR of 6.9% between 2009 and 2014.
-The facial care market volume totaled 16.1 million units in 2009, representing a CAGR of 3.6% since 2004.
-By the end of 2014, the facial care market will total 19.2 million units, with an expected CAGR of 3.6% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 30.7% of the total value) followed by night cream and anti-agers, with a 13.6% and 11.9% market share, respectively. Creams and gels, toner and exfoliating scrubs form the next largest segments with an 11.3%, 10.6% and 8.4% market share, respectively. Fade cream, face mask, cleansing wipes and pore strips constitute the remaining segments with a 4.6%, 3.6%, 3.4% and 1.8% market share, respectively.
-Avon Products, Inc. is the market leader with a 21.8% share of the market.
Facial Care in Romania (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
