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Body Care in Saudi Arabia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Body Care in Saudi Arabia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at SAR100m ($26.7m) in 2009, representing a CAGR of 10.5% since 2004.
-By the end of 2014, the body care category will be worth SAR144.4m ($38.5m), with an expected CAGR of 7.6% between 2009 and 2014.
-The body care market volume totaled 7.1 million units in 2009, representing a CAGR of 10.3% since 2004.
-By the end of 2014, the body care market will total 10.1 million units, with an expected CAGR of 7.2% between 2009 and 2014.
-The body care market was led by mass body care (representing 83.2% of the total value), with premium body care accounting for the remaining 16.8% share.
-Beiersdorf AG is the market leader with a 19.9% share of the market.
Body Care in Saudi Arabia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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