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Facial Care in Saudi Arabia to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 39
Introduction
This databook provides key data and information on the Facial Care in Saudi Arabia (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at SAR818.9m ($218.4m) in 2009, representing a CAGR of 7.1% since 2004.
-By the end of 2014, the facial care category will be worth SAR1,094.6m ($291.9m), with an expected CAGR of 6% between 2009 and 2014.
-The facial care market volume totaled 28.4 million units in 2009, representing a CAGR of 6.1% since 2004.
-By the end of 2014, the facial care market will total 36.3 million units, with an expected CAGR of 5% between 2009 and 2014.
-The facial care market was led by anti-agers (representing 28.6% of the total value) followed by other moisturizers, and creams and gels, with a 27.1% and 9.4% market share, respectively. Toner, cleansing wipes and night cream form the next largest segments with a 9%, 7.8% and 5.2% market share, respectively. Fade cream, exfoliating scrubs, face mask and pore strips constitute the remaining segments with a 4.2%, 3.6%, 2.8% and 2.4% market share, respectively.
-Unilever is the market leader with a 22.7% share of the market.
Facial Care in Saudi Arabia (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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