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Facial Care in South Africa to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in South Africa (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at ZAR1,084.3m ($131.3m) in 2009, representing a CAGR of 15.1% since 2004.
-By the end of 2014, the facial care category will be worth ZAR1,522.3m ($184.3m), with an expected CAGR of 7% between 2009 and 2014.
-The facial care market volume totaled 16.9 million units in 2009, representing a CAGR of 10.3% since 2004.
-By the end of 2014, the facial care market will total 20.5 million units, with an expected CAGR of 3.9% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 28.6% of the total value) followed by anti-agers, and creams and gels, with a 20.2% and 15.6% market share, respectively. Cleansing wipes, toner and night cream form the next largest segments with a 7.63%, 7.6% and 7.4% market share, respectively. Exfoliating scrubs, face mask, fade cream and pore strips constitute the remaining segments with a 5%, 3.7%, 2.8% and 1.4% market share, respectively.
-L'Oreal S.A. is the market leader with a 17.1% share of the market.
Facial Care in South Africa (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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