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Facial Care in South Korea to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in South Korea (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at KRW2,001,129.2m ($1,815.8m) in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the facial care category will be worth KRW2,162,189.9m ($1,962m), with an expected CAGR of 1.6% between 2009 and 2014.
-The facial care market volume totaled 156.6 million units in 2009, representing a CAGR of 0.3% since 2004.
-By the end of 2014, the facial care market will total 158.7 million units, with an expected CAGR of 0.3% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 23.4% of the total value) followed by anti-agers, and creams and gels, with a 21.5% and 13.6% market share, respectively. Night cream, toner and face mask form the next largest segments with a 13.1%, 12% and 4.7% market share, respectively. Cleansing wipes, exfoliating scrubs, pore strips and fade cream constitute the remaining segments with a 4.5%, 3.3%, 2.8% and 1% market share, respectively.
-AmorePacific Corporation is the market leader with a 31.5% share of the market.
Facial Care in South Korea (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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