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Facial Care in Switzerland to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Switzerland (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at CHF444.6m ($410.5m) in 2009, representing a CAGR of 2.1% since 2004.
-By the end of 2014, the facial care category will be worth CHF494m ($456.1m), with an expected CAGR of 2.1% between 2009 and 2014.
-The facial care market volume totaled 29.8 million units in 2009, representing a CAGR of 2.6% since 2004.
-By the end of 2014, the facial care market will total 32.8 million units, with an expected CAGR of 1.9% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 51.1% of the total value) followed by creams and gels and anti-agers, with a 15.7% and 12.9% market share, respectively. Night cream, toner and cleansing wipes form the next largest segments with a 7.3%, 6.1% and 2.3% market share, respectively. Face mask, pore strips, exfoliating scrubs and fade cream constitute the remaining segments with a 2.2%, 1.6%, 0.5% and 0.3% market share, respectively.
-Beiersdorf AG is the market leader with a 15.3% share of the market.
Facial Care in Switzerland (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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