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Make-Up Remover in Taiwan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Make-Up Remover in Taiwan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The make-up remover category was valued at NT$89.5m ($2.8m) in 2009, representing a CAGR of 7.1% since 2004.
-By the end of 2014, the make-up remover category will be worth NT$114.5m ($3.6m), with an expected CAGR of 5% between 2009 and 2014.
-The make-up remover market volume totaled 0.5 million units in 2009, representing a CAGR of 5.7% since 2004.
-By the end of 2014, the make-up remover market will total 0.7 million units, with an expected CAGR of 4.2% between 2009 and 2014.
-The make-up remover market was led by nail varnish remover (representing 37.1% of the total value) followed by face make-up remover, with a 35.2% share. Eye make-up remover accounts for the remaining 27.7% share.
-L'Oreal S.A. is the market leader with a 26.9% share of the market.
Make-Up Remover in Taiwan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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