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Suncare in Taiwan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Suncare in Taiwan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The suncare category was valued at NT$636.4m ($20.2m) in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the suncare category will be worth NT$691.9m ($22m), with an expected CAGR of 1.7% between 2009 and 2014.
-The suncare market volume totaled 2.5 million units in 2009, representing a CAGR of 1.8% since 2004.
-By the end of 2014, the suncare market will total 2.7 million units, with an expected CAGR of 1.6% between 2009 and 2014.
-The suncare market was led by sun protection (representing 52.7% of the total value) followed by after-sun, with a 33.1% share. Self-tan accounts for the remaining 14.2% share.
-Shiseido Company, Limited is the market leader with a 35% share of the market
Suncare in Taiwan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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