|
|
 |
|
Viewing report
|
|
|
|
Facial Care in Taiwan to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 40
Introduction
This databook provides key data and information on the Facial Care in Taiwan (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at NT$37,800.6m ($1,199.4m) in 2009, representing a CAGR of 3.4% since 2004.
-By the end of 2014, the facial care category will be worth NT$44,692.3m ($1,418m), with an expected CAGR of 3.4% between 2009 and 2014.
-The facial care market volume totaled 100.9 million units in 2009, representing a CAGR of 3.1% since 2004.
-By the end of 2014, the facial care market will total 112.5 million units, with an expected CAGR of 2.2% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 27.9% of the total value) followed by anti-agers and night cream, with a 24.9% and 18.4% market share, respectively. Creams and gels, cleansing wipes and exfoliating scrubs form the next largest segments with a 14.4%, 6.9% and 2.5% market share, respectively. Pore strips, toner, face mask and fade cream constitute the remaining segments with a 1.9%, 1.2%, 1% and 0.8% market share, respectively.
-Unilever is the market leader with a 23.8% share of the market.
Facial Care in Taiwan (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
