Hand Care in Thailand to 2014 (Skincare)

Introduction

This databook provides key data and information on the Hand Care in Thailand (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

-The hand care category was valued at THB108.3m ($3.3m) in 2009, representing a CAGR of 2% since 2004.
-By the end of 2014, the hand care category will be worth THB115.8m ($3.5m), with an expected CAGR of 1.3% between 2009 and 2014.
-The hand care market volume totaled 0.6 million units in 2009, representing a negative CAGR of 1.5% since 2004.
-By the end of 2014, the hand care market will total 0.5 million units, with an expected negative CAGR of 1.6% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 97.7% of the total value), with premium hand care accounting for the remaining 2.3% share.
-Unilever is the market leader with a 45.7% share of the market.
Hand Care in Thailand (Skincare)

-Design effective marketing and sales strategies by identifying key market categories and segments

-Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Chapter 1 Executive Summary
Summary category level: hand care

Chapter 2 Definition

Chapter 3 Category Analysis: Hand Care
Value analysis (Thai Baht), 2004-09
Value analysis (Thai Baht), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Hand care, Thailand, value by segment (THBm), 2004-14
Figure 2: Hand care, Thailand, category growth comparison, by value, 2004-14
Figure 3: Hand care, Thailand, volume by segment (units, million), 2004-14
Figure 4: Hand care, Thailand, category growth comparison, by volume, 2004-14
Figure 5: Hand care, Thailand, company share by value (%), 2008-09
Figure 6: Hand care, Thailand, distribution channels by value (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Hand care category definitions
Table 2: Hand care distribution channels
Table 3: Hand care, Thailand, value by segment (THBm), 2004-09
Table 4: Hand care, Thailand, value forecast by segment (THBm), 2009-14
Table 5: Hand care, Thailand, value by segment ($m), 2004-09
Table 6: Hand care, Thailand, value forecast by segment ($m), 2009-14
Table 7: Hand care, Thailand, volume by segment (units, million), 2004-09
Table 8: Hand care, Thailand, volume forecast by segment (units, million), 2009-14
Table 9: Hand care, Thailand, brand share by value (%), 2008-09
Table 10: Hand care, Thailand, value by brand (THBm), 2008-09
Table 11: Hand care, Thailand, company share by value (%), 2008-09
Table 12: Hand care, Thailand, value by company (THBm), 2008-09
Table 13: Hand care, Thailand, distribution channels by value (%), 2008-09
Table 14: Hand care, Thailand, value by distribution channel (THBm), 2008-09
Table 15: Hand care, Thailand, expenditure per capita (THB), 2004-09
Table 16: Hand care, Thailand, forecast expenditure per capita (THB), 2009-14
Table 17: Hand care, Thailand, expenditure per capita ($), 2004-09
Table 18: Hand care, Thailand, forecast expenditure per capita ($), 2009-14
Table 19: Hand care, Thailand, consumption per capita (units), 2004-09
Table 20: Hand care, Thailand, forecast consumption per capita (units), 2009-14
Table 21: Thailand population, by age group, 2004-09 (millions)
Table 22: Thailand population forecast, by age group, 2009-14 (millions)
Table 23: Thailand population, by gender, 2004-09 (millions)
Table 24: Thailand population forecast, by gender, 2009-14 (millions)
Table 25: Thailand nominal GDP, 2004-09 (THBbn, nominal prices)
Table 26: Thailand nominal GDP forecast, 2009-14 (THBbn, nominal prices)
Table 27: Thailand real GDP, 2004-09 (THBbn, 2000 prices)
Table 28: Thailand real GDP forecast, 2009-14 (THBbn, 2000 prices)
Table 29: Thailand real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Thailand real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Thailand consumer price index, 2004-09 (2000=100)
Table 32: Thailand consumer price index, 2009-14 (2000=100)