|
|
 |
|
Viewing report
|
|
|
|
Facial Care in Thailand to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 41
Introduction
This databook provides key data and information on the Facial Care in Thailand (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at THB2,921.6m ($87.7m) in 2009, representing a CAGR of 2% since 2004.
-By the end of 2014, the facial care category will be worth THB3,182.8m ($95.5m), with an expected CAGR of 1.7% between 2009 and 2014.
-The facial care market volume totaled 21.4 million units in 2009, representing a CAGR of 0.1% since 2004.
-By the end of 2014, the facial care market will total 21.1 million units, with an expected negative CAGR of 0.3% between 2009 and 2014.
-The facial care market was led by face mask (representing 21.3% of the total value) followed by anti-agers, and creams and gels, with a 15.9% and 15% market share, respectively. Other moisturizers, exfoliating scrubs and night cream form the next largest segments with a 13.7%, 11.2% and 6.6% market share, respectively. Pore strips, fade cream, cleansing wipes and toner constitute the remaining segments with a 6.3%, 5.2%, 4.7% and 0.3% market share, respectively.
-Unilever is the market leader with a 24.7% share of the market.
Facial Care in Thailand (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
