Body Care in Turkey to 2014 (Skincare)
Datamonitor, January 2011, Pages: 34
Introduction
This databook provides key data and information on the Body Care in Turkey (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at TRY145.5m ($111.8m) in 2009, representing a CAGR of 5.9% since 2004.
-By the end of 2014, the body care category will be worth TRY198.6m ($152.6m), with an expected CAGR of 6.4% between 2009 and 2014.
-The body care market volume totaled 17 million units in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the body care market will total 18.5 million units, with an expected CAGR of 1.8% between 2009 and 2014.
-The body care market was led by mass body care (representing 84.2% of the total value), with premium body care accounting for the remaining 15.8% share.
-Unilever is the market leader with a 21.4% share of the market.
Body Care in Turkey (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary category level: body care
Chapter 2 Definition
Chapter 3 Category Analysis: Body Care
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Body care, Turkey, value by segment (TRYm), 2004-14
Figure 2: Body care, Turkey, category growth comparison, by value, 2004-14
Figure 3: Body care, Turkey, volume by segment (units, million), 2004-14
Figure 4: Body care, Turkey, category growth comparison, by volume, 2004-14
Figure 5: Body care, Turkey, company share by value (%), 2008-09
Figure 6: Body care, Turkey, distribution channels by value (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Body care category definitions
Table 2: Body care distribution channels
Table 3: Body care, Turkey, value by segment (TRYm), 2004-09
Table 4: Body care, Turkey, value forecast by segment (TRYm), 2009-14
Table 5: Body care, Turkey, value by segment ($m), 2004-09
Table 6: Body care, Turkey, value forecast by segment ($m), 2009-14
Table 7: Body care, Turkey, volume by segment (units, million), 2004-09
Table 8: Body care, Turkey, volume forecast by segment (units, million), 2009-14
Table 9: Body care, Turkey, brand share by value (%), 2008-09
Table 10: Body care, Turkey, value by brand (TRYm), 2008-09
Table 11: Body care, Turkey, company share by value (%), 2008-09
Table 12: Body care, Turkey, value by company (TRYm), 2008-09
Table 13: Body care, Turkey, distribution channels by value (%), 2008-09
Table 14: Body care, Turkey, value by distribution channel (TRYm), 2008-09
Table 15: Body care, Turkey, expenditure per capita (TRY), 2004-09
Table 16: Body care, Turkey, forecast expenditure per capita (TRY), 2009-14
Table 17: Body care, Turkey, expenditure per capita ($), 2004-09
Table 18: Body care, Turkey, forecast expenditure per capita ($), 2009-14
Table 19: Body care, Turkey, consumption per capita (units), 2004-09
Table 20: Body care, Turkey, forecast consumption per capita (units), 2009-14
Table 21: Turkey population, by age group, 2004-09 (millions)
Table 22: Turkey population forecast, by age group, 2009-14 (millions)
Table 23: Turkey population, by gender, 2004-09 (millions)
Table 24: Turkey population forecast, by gender, 2009-14 (millions)
Table 25: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices)
Table 26: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices)
Table 27: Turkey real GDP, 2004-09 (TRYbn, 2000 prices)
Table 28: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices)
Table 29: Turkey real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Turkey consumer price index, 2004-09 (2000=100)
Table 32: Turkey consumer price index, 2009-14 (2000=100)
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