|
|
 |
|
Viewing report
|
|
|
|
Body Care in Turkey to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Body Care in Turkey (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The body care category was valued at TRY145.5m ($111.8m) in 2009, representing a CAGR of 5.9% since 2004.
-By the end of 2014, the body care category will be worth TRY198.6m ($152.6m), with an expected CAGR of 6.4% between 2009 and 2014.
-The body care market volume totaled 17 million units in 2009, representing a CAGR of 2.3% since 2004.
-By the end of 2014, the body care market will total 18.5 million units, with an expected CAGR of 1.8% between 2009 and 2014.
-The body care market was led by mass body care (representing 84.2% of the total value), with premium body care accounting for the remaining 15.8% share.
-Unilever is the market leader with a 21.4% share of the market.
Body Care in Turkey (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
|
|
|
|
