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Hand Care in Turkey to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 34
Introduction
This databook provides key data and information on the Hand Care in Turkey (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The hand care category was valued at TRY41.7m ($32m) in 2009, representing a CAGR of 5.5% since 2004.
-By the end of 2014, the hand care category will be worth TRY56.6m ($43.5m), with an expected CAGR of 6.3% between 2009 and 2014.
-The hand care market volume totaled 5.3 million units in 2009, representing a CAGR of 0.8% since 2004.
-By the end of 2014, the hand care market will total 5.6 million units, with an expected CAGR of 1.2% between 2009 and 2014.
-The hand care market was led by mass hand care (representing 73% of the total value), with premium hand care accounting for the remaining 27% share.
-Unilever is the market leader with a 24.8% share of the market.
Hand Care in Turkey (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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