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Facial Care in Turkey to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 38
Introduction
This databook provides key data and information on the Facial Care in Turkey (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The facial care category was valued at TRY631.9m ($485.5m) in 2009, representing a CAGR of 4.5% since 2004.
-By the end of 2014, the facial care category will be worth TRY804.5m ($618.1m), with an expected CAGR of 4.9% between 2009 and 2014.
-The facial care market volume totaled 51.5 million units in 2009, representing a CAGR of 1.9% since 2004.
-By the end of 2014, the facial care market will total 57.6 million units, with an expected CAGR of 2.3% between 2009 and 2014.
-The facial care market was led by other moisturizers (representing 36% of the total value) followed by anti-agers, and creams and gels, with an 18.3% and 10.1% market share, respectively. Night cream, toner and cleansing wipes form the next largest segments with a 7.6%, 7.1% and 6.3% market share, respectively. Face mask, exfoliating scrubs, fade cream and pore strips constitute the remaining segments with a 5%, 4.5%, 2.7% and 2.4% market share, respectively.
-Beiersdorf AG is the market leader with a 25.9% share of the market.
Facial Care in Turkey (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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