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Suncare in Venezuela to 2014 (Skincare)
Datamonitor, Jan 2011, Pages: 35
Introduction
This databook provides key data and information on the Suncare in Venezuela (Skincare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
-Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
-Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
-The suncare category was valued at VEF86,495.1m ($40.3m) in 2009, representing a CAGR of 24.5% since 2004.
-By the end of 2014, the suncare category will be worth VEF188,553.5m ($87.9m), with an expected CAGR of 16.9% between 2009 and 2014.
-The suncare market volume totaled 9.4 million units in 2009, representing a CAGR of 18.8% since 2004.
-By the end of 2014, the suncare market will total 17.7 million units, with an expected CAGR of 13.6% between 2009 and 2014.
-The suncare market was led by sun protection (representing 88.5% of the total value) followed by self-tan, with a 6.2% share. After-sun accounts for the remaining 5.3% share.
-Beiersdorf AG is the market leader with an18.6% share of the market.
Suncare in Venezuela (Skincare)
-Design effective marketing and sales strategies by identifying key market categories and segments
-Identify key players within the market to plan lucrative M&A, partnerships and agreements
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